Through the Eyes of the Customer: Why Customer Journey Mapping Matters in B2C and B2B. November 2, 2017 @ 7:30am at HDR.
 Understanding the way our customers move through a space, purchase items online, or are transferred through your organization shapes the way we market and communicate. Come roll-up your sleeves and learn the basics of customer journey mapping. After a brief presentation, participants will have an opportunity to walk through their own journey map with guidance from the facilitator. This process will allow gaps or missed opportunities to surface and allow us to view a process from our customer’s perspective. Bring a customer experience example to map and an open mind!  Register Now!




Committee Volunteer Opportunities

Our chapter offers multiple ways to do both those things, whether you’re interested in joining a committee or offering up your time for shorter-term assignments.  For more information on any of our committees, please review the committee descriptions HERE. For a listing of current volunteer opportunities, please visit the Volunteer Opportunities page HERE


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Through the Eyes of the Customer: Why Customer Journey Mapping Matters in B2C and B2B

Minnesota PRSA Mission Statement
Minnesota PRSA engages members at every stage of their careers with knowledge, resources and connections to achieve professional excellence, drive ethical and strategic outcomes, and advocate for the profession, within a fun and supportive environment.

Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252-8096


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