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36th Classics Awards Winners
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In a night with multiple nonprofit organizations receiving honors, it was PadillaCRT and Be the Match that took home this year’s Best of Show award for the “Securing Congressional Support to Help Save Lives” campaign. Other nonprofits receiving honors included: American Academy of Neurology, Children’s Hospitals and Clinics, Jobs for Minnesotans, Midwest Dairy Association, MinnesotaZoo, Medtronic Foundation, University of Minnesota Academic Health Center, and The Uptown Association.   

 

Program Winners

Program awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best of Show.

 

  • Community Relations (Business/Industry) 50 Days of Uptown, The Uptown Association with Bellmont Partners
  • Community Relations (Government/Nonprofit) 100 Days of Making Safe Simple: Preventing Common Pediatric Injuries, Children’s Hospitals and Clinics with Weber Shandwick
  • Institutional Programs (Business Industry) Tanks of Thanks: Fueled by Good Deeds, CHS, Inc. with Exponent PR
  • Institutional Programs (Government/Nonprofit) California Redwood Takes on Plastic Decking, California Redwood Association with Lemke Anderson
  • Special Events/Observances (Less Than 7 Days – Business/Industry) Inspiring Consumers with Color, Sherwin-Williams with Carmichael Lynch Spong
  • Special Events/Observances (Less Than 7 Days – Government/Nonprofit) Securing Congressional Support to Help Save Lives, Be The Match with PadillaCRT
  • Special Events/Observances (More Than 7 Days – Business/Industry) Princess Kay of the Milky Way Turns 60, Midwest Dairy Association with Bellmont Partners
  • Special Events/Observances (More Than 7 Days – Government/Nonprofit) It's On You: Inspiring the African American Community to Step Up and Save Lives, Be The Match with PadillaCRT
  • Public Service (Business/Industry) Pin a Meal, Give a Meal: Land O’Lakes Inspires Virtual Donations, Land O’Lakes with Exponent PR
  • Public Service (Government/Nonprofit) Anyone Can Save a Life with Ricky Rubio, Medtronic Foundation with Exponent PR
  • Public Affairs
  • Securing Congressional Support to Help Save Lives, Be The Match with PadillaCRT
  • Marketing Services (New – Budget Less Than $100,000)
  • A Need for Nurses, Rasmussen with Beehive PR
  • Marketing Services (Established – Budget Less Than $100,000)
  • 3D Printing & the Future of Manufacturing, RedEye with Inprela
  • Marketing Products (New – Budget Less Than $100,000) The Monsters Are Back, General Mills with Exponent PR
  • Marketing Products (New – Budget More Than $100,000) Rebirth of an Iconic 112-year old American Brand: Indian Motorcycle, Indian with Skyya Communications
  • Marketing Products (Established – Budget Less Than $100,000) Jack Link's Jerky National Jerky Day Rains On, Jack Link’s with Carmichael Lynch Spong
  • Marketing Products (Established – Budget More Than $100,000) On Your Mark, Get Set, Race Across America Powered by Trane, Trane Residential Solutions with Carmichael Lynch Spong
  • International Public Relations "HUG"ing it Out With International Journalists, Honeywell with Weber Shandwick
  • Crisis/Issues Management Preparing for a Crisis, AmeriPride Services with FleishmanHillard 
  • Internal Communications Living United Through the Deluxe United Way Campaign, Deluxe Corporation with Beehive PR
  • Investor Relations The Heart of the Matter, Cardiovascular Systems Inc. with PadillaCRT
  • Integrated Communications (Products) Reinvention Helps Land O’Lakes Appeal to New Generation of Home Cooks, Land O’Lakes with Exponent PR
  • Integrated Communications (Services) Scream Collector: We Want Your Scream, Nickelodeon Universe with Preston Kelly
  • Integrated Communications (Government/Nonprofit) California Redwood Takes on Plastic Decking, California Redwood Association with Lemke Anderson
  • Multicultural Public Relations It's On You: Inspiring the African American Community to Step Up and Save Lives, Be The Match with PadillaCRT
  • Industry Campaign of the Year (Consumer Products) Rebirth of an Iconic 112-year old American Brand: Indian Motorcycle, Indian Motorcycle with Skyya Communications
  • Industry Campaign of the Year (Technology) The Hearing Pledge, 3M with PadillaCRT 
  • Industry Campaign of the Year (B2B) The World Is Hungry: Answering the Need One Farmer at a Time, DuPont Crop Protection with Exponent PR
  • Health Care Industry Campaign of the Year Healthcare Public Service Campaign Teaches How to Save a Life, Medtronic Foundation with Exponent PR
  • Nonprofit Industry Campaign of the Year Jobs for Minnesotans Business/Labor Partnership, Jobs for Minnesotans with Weber Shandwick

 

Element Winners

Element Awards recognize outstanding individual components or tactics 

  • Brochures Entering a Harsh Market, Pentair with PadillaCRT
  • Special Purpose Publications Equipping Influencers to Share Flexible Fitness Program, Healthways, Inc. with Risdall Public Relations
  • Multimedia See the Difference – DuPont Approach Fungicide, DuPont Crop Protection with Exponent PR
  • Annual Reports (Business/Industry) A 360° View of Rural America, Farm Credit Mid-America with Exponent PR
  • Annual Reports (Government/Nonprofit) Minnesota Zoo – Timeless, Minnesota Zoo
  • Media Kits Uptown Art Fair Media Kit, The Uptown Association with Bellmont Partners
  • Newsletters Shining a Spotlight on Local Experts, DuPont Crop Protection with Exponent PR
  • Magazines ‘C’ the World Through CHS, CHS, Inc. with Exponent PR
  • Media Relations (Business/Industry less than $100,000) The Monsters Are Back, General Mills with Exponent PR
  • Media Relations (Business/Industry more than $100,000) Reinvention Helps Land O’Lakes Appeal to New Generation of Home Cooks, Land O’Lakes with Exponent PR
  • Media Relations (Government/Nonprofit) American Academy of Neurology Sports Concussion Campaign, American Academy of Neurology
  • Feature Writing Decoding Her New Normal: Marketing to Women Post-Recession, Carmichael Lynch Spong
  • Technical Writing Just the Fracts, Ma’am: The Facts About Fracturing, Rockwell Automation with PadillaCRT
  • Speech Writing From Cassettes to Coffee to the Cloud, Imation Corp. with PadillaCRT
  • Websites (Business/Industry) Modernizing ExponentPR.com, Exponent PR
  • Websites (Government/Nonprofit) Health Talk: A health news blog, University of Minnesota Academic Health Center
  • Social Media (Business/Industry) Big G Cereal Wars, General Mills with Olson Engage
  • Social Media (Government/Nonprofit) Capturing #exploreMN Fall Colors on Instagram, Explore Minnesota Tourism with Exponent PR
  • Creative Tactics Refurbishing an Icon with Sherwin-Williams, Sherwin-Williams with Carmichael Lynch Spong

 



Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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