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37th Classics Awards Winners
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The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

 

More than 30 awards were presented to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. Receiving 2014 Classics Best of Show award was Exponent PR and Land O’Lakes for its Pinterest campaign called, “Pin a Meal. Give a Meal.” The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

 

Programs Winners

Programs awards honor the best overall public relations campaigns 

  • Community Relations (Business/Industry) Pin a Meal. Give a Meal. Land O’Lakes Inspires Virtual Giving Movement, Exponent PR with Land O’Lakes
  • Community Relations (Government/Nonprofit) CREATE: The Community Meal, Bellmont Partners with CREATE
  • Institutional Programs (Business/Industry) Taking Farmers Back to School, PadillaCRT with the On Target Application Academy
  • Institutional Programs (Government/Nonprofit) Rocket Into Scouting, Risdall Public Relations with the Northern Star Council Boy Scouts of America
  • Special Events/Observances (Less Than 7 Days – Business/Industry) Cured & Crafted: A Centuries-Old Tradition is New Again in the Heartland, PadillaCRT with Consorzio del Prosciutto di Parma
  • Special Events/Observances (Less Than 7 Days – Government/Nonprofit) Rocket Into Scouting, Risdall Public Relations with Northern Star Council, Boy Scouts of America
  • Special Events/Observances (More Than 7 Days – Business/Industry) Tying Together a Community Yarn, Exponent PR with Caribou Coffee
  • Special Events/Observances (More Than 7 Days – Government/Nonprofit) It's On You: Inspiring the African American Community to Step Up and Save Lives, PadillaCRT with Be The Match
  • Public Service (Business/Industry) Pin a Meal. Give a Meal. Land O’Lakes Inspires Virtual Giving Movement, Exponent PR with Land O’Lakes
  • Public Service (Government/Nonprofit) Pet Industry Unites to Transform the Image of Pet Adoption, Lola Red PR with GreaterGood.org
  • Marketing Services (New – Budget More Than $100,000) Launching Walkadoo to make Getting Fit an Attainable Goal, Risdall Public Relations with Healthways
  • Marketing Services (Established – Budget Less Than $100,000) Inbound Marketing Electrifies Outreach to Energy Executives, Maccabee with the National Theatre for Children
  • Marketing Services (Established – Budget More Than $100,000) Setting the Financial Literacy Foundation for TCF Bank, PadillaCRT with TCF Bank
  • Marketing Products (New – Budget More Than $100,000) America Discovers the Art of Castello Cheese, Spong with Castello Cheese
  • Marketing Products (Established – Budget Less Than $100,000) A Monster Makeover, Exponent PR with General Mills
  • Marketing Products (Established – Budget More Than $100,000) Overnight Coffee Challenge Heats Up Genuine Thermos Brand, Spong with Genuine Thermos Brand
  • Crisis/Issues Management Communicating GNP Company's Road To New Growth, Maccabee with GNP Company
  • Investor Relations Taking a Bank Back to the Heartland, PadillaCRT with Great Western Bank
  • Integrated Communications (Products) Overnight Coffee Challenge Heats Up Genuine Thermos Brand, Spong with Genuine Thermos Brand
  • Integrated Communications (Services) H&R Block Budget Challenge for Teens, Spong with H&R Block
  • Integrated Communications (Government/Nonprofit) Inspiring Authentic #OnlyinMN Moments, Exponent PR with Explore Minnesota Tourism
  • Multicultural Public Relations It's On You: Inspiring the African American Community to Step Up and Save Lives, PadillaCRT with Be The Match
  • Industry Campaign of the Year (Consumer Products) Flannel is the New Black, Exponent PR with Duluth Trading Co.
  • Industry Campaign of the Year (Technology) Launch of the Sleep Number® x12 bed with SleepIQ® technology at CES 2014, FleishmanHillard with Sleep Number
  • Industry Campaign of the Year (B2B) Leading the Agriculture Revolution, Exponent PR with WinField
  • Industry Campaign of the Year (Health Care) Saving Lives and Setting a National Example for Quality Health Care, Weber Shandwick with the Florida Hospital Association
  • Industry Campaign of the Year (Nonprofit) Rocket Into Scouting, Risdall Public Relations with Northern Star Council, Boy Scouts of America
  • Industry Campaign of the Year (Consumer Services) H&R Block Budget Challenge for Teens, Spong with H&R Block

 

Elements Winners

Elements Awards recognize outstanding individual components or tactics

  • Brochures Simplifying Complex Decisions, Exponent PR with WinField
  • Special Purpose Publications Florida Hospital Association’s Five Years of Quality Report, Weber Shandwick with the Florida Hospital Association
  • Multimedia The Fight for an Industry: New Insect Control Solutions To Save Florida Citrus, Exponent PR with DuPont
  • Annual Reports (Business/Industry) 2013 Hormel Foods Corporate Responsibility Report, Burson-Marsteller with Hormel Foods
  • Annual Reports (Government/Nonprofit) 2014 Report to the Community: We are for the big and the small, Minnesota Zoo
  • Media Kits Here’s the Scoop from Mall of America, Lola Red PR with Mall of America
  • Measurement & Evaluation Measuring Mealtime Inspiration, Exponent PR with Land O’Lakes
  • Newsletters Operation: Newsletter, Weber Shandwick with The American College of Surgeons (ACS)
  • Magazines ‘C’ the World Through CHS, Exponent PR with CHS, Inc.
  • Media Relations (Business/Industry Budget Less Than $100,000) Launch of the Sleep Number® x12 bed with SleepIQ® technology at CES 2014, FleishmanHillard with Sleep Number
  • Media Relations (Business/Industry Budget More Than $100,000) Reaching New Audiences With an Old Event, PadillaCRT with Rockwell Automation
  • Media Relations (Government/Nonprofit) H&R Block Budget Challenge for Teens, Spong with H&R Block
  • Feature Writing Everyone Has a Story: How to Bring Out The People in Your Brand’s Content, Bellmont Partners
  • Technical Writing A Perfect Storm for Soybean White Mold, Exponent PR with DuPont
  • Websites (Business/Industry) Rethinking the Corporate Website Model: Driving Engagement Through Content, Weber Shandwick with Communications and Celgene
  • Social Media (Business/Industry) Overnight Coffee Challenge Heats Up Genuine Thermos Brand, Spong with Genuine Thermos Brand
  • Social Media (Government/Nonprofit) Inspiring Authentic #OnlyinMN Moments, Exponent PR with Explore Minnesota Tourism
  • Creative Tactics Overnight Coffee Challenge Heats Up Genuine Thermos Brand, Spong with Genuine Thermos Brand


Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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