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Scholarship Application Tips & Timeline
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Submission Tips

The key to winning a Dr. Willard Thompson Scholarship is a clear, concise communications plan. The following are some things to consider while completing your entry:

  • Follow the objective, approach and deliverables format for your plan. 
  • Before writing your press release, try to ask yourself what the key messages are.
  • Ask someone to read through your plan and deliverables (preferably someone outside your major) to look for spelling and grammatical errors.
  • Format your plan and deliverables so they are easy to read—consider adding section headlines and bullet points.
  • Think about your target audience and how to reach them.
  • Ask for help. If you don’t really understand something on the application, ask a professor or call a Minnesota PRSA Student Relations committee member.

Suggested Timing 


Managing and completing your scholarship application doesn’t need to be overwhelming. In fact, it can be a breeze if managed in sections.


Try following the suggested timing below to make it easier on yourself and those who might offer help. Remember, there’s $1,000 on the line!




 By November 15 Fill out the background information and how you would use scholarship funds.


Start thinking about who your faculty/supervisor recommendation will be.


 Before you leave for Winter Break

Have your faculty/supervisor recommendation obtained


Update your resume and check for errors. Consider using your PRSA Student Relations Committee liaison for a resume review


 By January 1 Develop your case study objective. Hint: objectives should be S.M.A.R.T (specific, measurable, attainable, relevant, time-oriented)


Identify your audience and some key behavioral considerations.


 By January 15 Identify your strategy and four supporting tactics to deliver a successful campaign.


List three key messages you’d like to convey during the campaign.


Draft a press release using Associated Press style.


 By January 31 Develop your case study media list.


Draft a pitch letter to send to potential media members.


 By February 3

Review all materials for accuracy. Give everything a close spell/grammar check. Have someone else review.

 By February 4  Submit scholarship application.

Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096

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