|Student Classics How to Enter|
Determine the entry category that is most appropriate for the project or program you’ll be submitting.
While an entry may be appropriate for more than one category, entrants should examine program objectives and target audiences in order to select one category. If an entry is in an obviously incorrect category, judges may move the entry at their discretion.
Each entrant must also provide contact information, including name, address, phone and email. If you’re submitting an entry on behalf of a duo or a group, please list all names involved and the name of your group.
Write a concise summary for each entry. Prepare the summary carefully, as the judges will review it closely. The summary is the single most important element of the Classics entry.
You mustinclude at least one supporting document, with no more than 10 supporting documents, referred to in the entry summary. For example, if you refer to a public relations planning document, a copy of the plan should be uploaded.
Other examples of supporting materials include photos, reports, media placements and samples of tactical materials. Many common file types are allowed, such as PDF, DOC, JPEG, MPEG and others.
Each document must be less than 50MB. If you have larger files, please post them to an accessible location (such as YouTube) and include a link within the “Optional: Supporting URL links” section within the online entry form.
You also have the option of uploading up to five URL links to include with the supporting materials. Links are encouraged in online categories, such as Digital and Social Media.
Please be sure to clearly label all files with the entry title using the following format: “Category_Project Title”
You can pay for multiple entries directly on the online submission form. Entry fees are nonrefundable, even if the entry becomes disqualified. If you are unable to pay online, please contact Jordan Grote at firstname.lastname@example.org.
(not applicable for every entry)
Was research used to identify an opportunity or was it in response to a current or potential problem? Did research findings help re-define the situation? How did the findings help define the audience(s)?
Who was involved in the planning? What was the plan? How do the plans correlate to the research findings? What are the specific objectives of the program? Who were the target audiences? What was the overall strategy employed? What measurement criteria did you establish to evaluate success? What was your budget?
How were the plans executed? In general terms, how did the activities flow? What materials were used? Were any difficulties encountered, and if so, how were they handled? Was the budget adjusted during execution, and if so, why and how? Were other organizations involved? Were non-public relations tactics, such as advertising employed?
What were the results? To what degree, and in what way(s), did the program meet its objectives? What methods were used to identify, analyze and quantify results? How are results related to research findings? How are results related to strategic objectives?
Additional information about the entry preparation process can be found in the Student Classics Frequently Asked Questions document.
If you have additional questions, please contact Vishakha Mathur at (952) 346-6029, or Laura Jollie at LJollie@webershandwick.com, (952) 346-6036.