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2017 Classics Award Winners
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The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

 

More than 50 awards were presented to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. Receiving 2017 Classics Best of Show award was Padilla with Niagara Conservation for its Consumer Products Industry Campaign of the Year called, “#WhatTheFlush: Disrupting the Water Conservation Conversation.” The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

 

Programs Winners

Programs awards honor the best overall public relations campaigns 

 

  •  Community Relations, Agency/Organization with >25 employees Insurer Takes a Leap of Faith to Save Its Flock, Padilla with Concordia Plan Services
  • Community Relations, Agency/Organization with <25 employees Minnesota Valley National Wildlife Refuge - 40th Anniversary, Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service
  • Public Service, Agency/Organization with >25 employees Guns in the Hands of Artists, Skogrand PR with Pillsbury United Communities & City of Minneapolis
  • Public Service, Agency/Organization with <25 employees Minnesota Valley National Wildlife Refuge - 40th Anniversary, Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service
  • Institutional Programs, Agency/Organization with >25 employees Elevating Science at the American College of Surgeons Clinical Congress, Weber Shandwick with American College of Surgeons
  • Institutional Programs, Agency/Organization with <25 employees Revitalizing 3M's Award for Excellence in Skin Safety, Inprela Communications with 3M
  • Crisis/Issues Management Medtronic Launches Global Reputation Management Program, Medtronic
  • Reputation/Brand Management Unbroken Hearts: Shaping the Interventional Cardiology Story, Weber Shandwick with the Society for Cardiovascular Angiography and Interventions
  • Special Events (Less than 7 Days), Agency/Organization with <25 employees Minnesota Valley National Wildlife Refuge - 40th Anniversary, Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service
  • Special Events (Less than 7 Days), Agency/Organization with >25 employees A Simply Better #CheesePull for National Grilled Cheese Day, Carmichael Lynch Relate with Arla Foods
  • Special Events/Observances (More than 7 days), Agency/Organization with >25 employees National Painting Week Inspires Care for Communities, Carmichael Lynch Relate with Sherwin-Williams
  • International/Multicultural Public Relations Getting Smart: Launching the Honeywell Smart Building Score, Weber Shandwick with Honeywell
  • Integrated Communications (Gov/Nonprofit) Swim United: With Liberty and Flip Turns for All, Exponent PR with USA Swimming
  • Integrated Communications (Products) #WhatTheFlush: Disrupting the Water Conservation Conversation, Padilla with Niagara Conservation
  • Integrated Communications (Services) Making a Lane Change to Redefine Logistics Software, Strother Communications Group with RateLinx
  • Internal Communications HOPE: The Deluxe United Way Campaign, Beehive PR with Deluxe Corporation
  • Marketing Products, Agency/Organization with >25 employees Introducing a "Simply Better" Choice in the Dairy Aisle, Carmichael Lynch Relate with Arla Foods
  • Marketing Products, Agency/Organization with <25 employees Launching an Original Bootleg in the Beverage Industry, Strother Communications Group with 19th Hole Ventures
  • Marketing Services, Agency/Organization with >25 employees Making a Lane Change to Redefine Logistics Software, Strother Communications Group with RateLinx
  • Marketing Services, Agency/Organization with <25 employees GradStaff Knows Entry-Level Hiring, Bellmont Partners with GradStaff
  • Creative Social Campaign, Agency/Organization with >25 employees Unbroken Hearts: Shaping the Interventional Cardiology Story, Weber Shandwick with the Society for Cardiovascular Angiography and Interventions
  • Creative Social Campaign, Agency/Organization with <25 employees Rudy Goes Pro, Lola Red with Kyle Rudolph
  • Industry Campaign of the Year, B2B Living Acres: Preserving Monarch Butterflies, Padilla with BASF
  • Industry Campaign of the Year, Consumer Products #WhatTheFlush: Disrupting the Water Conservation Conversation, Padilla with Niagara Conservation
  • Industry Campaign of the Year, Consumer Services U.S. Bank Inspires With the Power of Possible, Carmichael Lynch Relate with U.S. Bank
  • Industry Campaign of the Year, Healthcare Unbroken Hearts: Shaping the Interventional Cardiology Story, Weber Shandwick with the Society for Cardiovascular Angiography and Interventions
  • Industry Campaign of the Year, Nonprofit Bringing Families Together Again Through Memorable Fishing Experiences, Exponent PR with Recreational Boating and Fishing Foundation


Elements Winners
Elements Awards recognize outstanding individual components or tactics

  • Annual Reports, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees Sustaining Lives Through Partnership and Passion, Exponent PR with Progressive Agriculture Foundation
  • Newsletters Operation: Newsletter, Weber Shandwick with the American College of Surgeons
  • Special Purpose Publications Big Data Comes in Small Packages, Exponent PR with WinField United
  • Feature, Speech and Public Relations Writing Operation: Newsletter, Weber Shandwick with the American College of Surgeons
  • Media Relations, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees Blue Bunny Answers LeBron James’ Ice Cream Truck Request, Olson with Blue Bunny
  • Media Relations, Agency/Organization/Contractor/Independent with <25 employees Angie's BOOMCHICKAPOP Creates a Buzz With Popcorn Ale, Kohnstamm Communications with Angie's BOOMCHICKAPOP
  • Social Content Series, Agency/Organization (Corporate, Gov., Nonprofit) with >25 employees Unbroken Hearts: Shaping the Interventional Cardiology Story, Weber Shandwick with the Society for Cardiovascular Angiography and Interventions
  • Social Media Promotion, Agency/Organization with >25 Employees Engineers Swipe Right for Rockwell Automation, Padilla with Rockwell Automation
  • Multimedia Tuning In To Listener Needs: The Deal With Yield, Exponent PR with WinField United
  • Digital Execution Turning Social Boards Into Cheese Boards to Educate Consumers About Castello, Carmichael Lynch Relate with Castello
  • Influencer Outreach A Simply Better #CheesePull for National Grilled Cheese Day, Carmichael Lynch Relate with Arla Foods
  • Brand Research and Insights Introducing a “Simply Better” Choice in the Dairy Aisle, Carmichael Lynch Relate with Arla Foods
  • Creative PR Campaign Building a Bridge to Modern Agriculture, Exponent PR with WinField United


Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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