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The Classics Awards are divided into two categories: Elements and Programs. 

 

Elements: Elements Awards recognize outstanding individual components or tactics

 

1.     SPECIAL PURPOSE PUBLICATIONS

2.     MULTIMEDIA

3.     ANNUAL REPORTS

4.     INFLUENCER OUTREACH

5.     NEWSLETTERS

6.     MEDIA RELATIONS

7.     FEATURE, SPEECH AND PUBLIC RELATIONS WRITING

8.     DIGITAL EXECUTION

9.     BRAND RESEARCH AND INSIGHTS

10.  SOCIAL CONTENT SERIES

11.  SOCIAL MEDIA PROMOTION

12.  CREATIVE PR CAMPAIGN


 

Programs: Programs awards honor the best overall public relations campaigns.

 

13.     COMMUNITY RELATIONS

14.     INSTITUTIONAL PROGRAMS

15.     SPECIAL EVENTS/OBSERVANCES (LESS THAN SEVEN DAYS)

16.     SPECIAL EVENTS/OBSERVANCES (MORE THAN SEVEN DAYS)

17.     PUBLIC SERVICE

18.     MARKETING SERVICES

19.     MARKETING PRODUCTS

20.  CRISIS/ISSUES MANAGEMENT

21.  INTERNAL COMMUNICATIONS

22.  REPUTATION/BRAND MANAGEMENT

23.  INVESTOR RELATIONS

24.  INTEGRATED COMMUNICATIONS

25.  INTERNATIONAL/MULTICULTURAL PUBLIC RELATIONS

26.  CREATIVE SOCIAL CAMPAIGN

27.  INDUSTRY CAMPAIGN OF THE YEAR



     1. SPECIAL PURPOSE PUBLICATIONS

Single-issue publications designed for a special purpose. Books and other

publications not eligible for consideration in other categories should be

entered here. Submit one copy of the publication.

 

2. MULTIMEDIA

Video programs should be produced to inform and/or promote and should

be intended for specific target audiences other than the media. Submit no

more than 10 minutes of such programs as a reasonable representation.

Video PSAs should be one minute or less. Audio programs should be

produced to inform and/or promote and should be intended for specific

target audiences other than the media. Submit no more than 10 minutes of

such programs as a reasonable representation. Upload a version of the

video (less than 50 MB) as a supporting material. Or, add submit a link to

the video on YouTube or Vimeo. The summary should include documentation of results.

 

3. ANNUAL REPORTS

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Publications that report on an organization’s annual performance. Submit

one copy of the publication.

 

4. INFLUENCER OUTREACH

Efforts directed at reaching brand influencers (traditional/social media

influencers, bloggers and/or celebrities) to showcase an organization,

product or campaign launch and encourage them to share with their

networks. Outreach may include, but is not limited to, a creative mailer, a

news release, relevant background information, product and a unique callto-

action. Submit at least one photo of the influencer kit as a supporting

material.

 

5. NEWSLETTERS

Publications designed, written and published periodically to provide brief

and timely information to target audiences while supporting an

organization’s overall objectives. This can include print, online and email

newsletters.

 

6. MEDIA RELATIONS

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Efforts directed at generating news, feature and editorial coverage on a

specific topic with identified key messages. Includes media tours and press

conferences targeting any type of editorial medium.

 

7. FEATURE, SPEECH AND PUBLIC RELATIONS WRITING

Pieces written, published or broadcast with the intent of promoting a

product or service, or educating a target audience. Speech writing will

include the development and scripting of a document for use in

presentation format. Submit text of feature article, speech, or strategic

writing piece as well as documentation of publication.

 

8. DIGITAL EXECUTION

This category represents innovative work performed on websites,

microsites and other digital executions. Include the Web URL and provide

any necessary passwords to access the site. Entries should describe

results or metrics.

 

9. BRAND RESEARCH AND INSIGHTS

Research focused on successfully assisting with the creation, development

and ongoing management of brands and insights pertaining to yielding

new information, strategies, and brand communication techniques directed

at changing the mindset of the consumer.

 

10. SOCIAL CONTENT SERIES

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Content series designed to engage audiences through social media

channels. Entries with online components should include the site’s

complete Web URL. Entries should indicate results/metrics.

 

11. SOCIAL MEDIA PROMOTION

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Entries should include effective methods of social media used to effectively

promote a brand. Examples can include promotional techniques on

Facebook, Twitter, Instagram, LinkedIn, blogs, YouTube, Vimeo, and other

social media platforms.

 

12. CREATIVE PR CAMPAIGN

Unconventional, creative tactic or approach used as part of a public

relations campaign. The summary should include documentation of how

the tactic contributed to the results of the campaign. This entry should

include program elements that have not been submitted in other Classics

Elements categories.

 

13. COMMUNITY RELATIONS

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Programs that seek to win support or cooperation of—or that aim to

improve relations with—people or organizations in communities in which

the sponsoring organization has an interest, need or opportunity.

 

14. INSTITUTIONAL PROGRAMS

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Programs affecting an organization’s stature, reputation or relations with its

audiences.

 

15. SPECIAL EVENTS/OBSERVANCES (LESS THAN SEVEN DAYS)

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Programs, activities or events scheduled for one to seven days (not

including planning and preparation). Events may be commemorations,

observances, openings, celebrations or other special activities.

 

16. SPECIAL EVENTS/OBSERVANCES (MORE THAN SEVEN DAYS)

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Programs, activities or events scheduled for eight days or longer, such as

a yearlong anniversary. Events may be commemorations, observances,

openings, celebrations or other special activities.

 

17. PUBLIC SERVICE

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Programs that advance public understanding of a social issue, problem or

concern, or that promote public good. The sponsoring organization’s

principal motivation must be altruistic or philanthropic. (Programs in which

the principal motivation is to position an organization or advance an

organization’s objective should be entered in Category 14.)

 

18. MARKETING SERVICES

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Programs designed to introduce new or promote existing services. A

company that derives half or more of its revenues by providing services,

such as banks, utilities, retailers and transportation companies should

enter under “Services.”

 

19. MARKETING PRODUCTS

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Programs designed to introduce new or promote existing products. A

company that derives half or more of its revenues by manufacturing

products should enter under “Products.”

 

20. CRISIS / ISSUES MANAGEMENT

Communications programs implemented to mitigate brand reputation risk

leveraging traditional and/or social media. Category may also include

programs designed to monitor, mitigate and manage issues with the

potential to adversely affect an organization. Note: Because of the

sensitive nature of these issues, entrants can mark some portions of their

entry as strictly confidential (please ensure confidential portions are clearly

marked).

 

21. INTERNAL COMMUNICATIONS

Programs directed to internal audiences, such as employees, members,

affiliated dealers or franchisees.

 

22. REPUTATION/BRAND MANAGEMENT

Programs designed to enhance, promote or improve the reputation of an

organization with its publics, either proactively or in response to an issue,

event or market occurrence.

 

23. INVESTOR RELATIONS

Programs directed to shareowners, other investors or the investment

community.

 

24. INTEGRATED COMMUNICATIONS

a) Products

b) Services

c) Government/Nonprofit

 

A program that exemplifies creative and effective integration of traditional

public relations tactics with at least one other marketing communications

tool, such as advertising, direct marketing, sales promotion or design.

Evidence should be provided of integration of strategies, budget and

evaluation.

 

25. INTERNATIONAL/MULTICULTURAL PUBLIC RELATIONS

Any type of program (i.e. institutional, marketing, community relations)

specifically targeted to a cultural group.

 

26. CREATIVE SOCIAL CAMPAIGN

a) Agency/Organization (Corporate, Government, Nonprofit) with > 25

employees

b) Agency/Organization (Corporate, Government,

Nonprofit)/Contractor/Independent with < 25 employees

 

Innovative, strategic creative social media campaign. The summary

should include documentation of how the campaign delivered business

results.

 

27. INDUSTRY CAMPAIGN OF THE YEAR

a) Consumer Products

b) Consumer Services

c) Technology

d) B2B

e) Health Care

f) Nonprofit

 

Any type of program (i.e. institutional, marketing, community relations)

within a specific industry.



Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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