Privacy Policy   |   Print Page   |   Sign In
The Food Revolution: Transparency and its Effects on Marketing & Communications
Tell a Friend About This EventTell a Friend
 

Join top communications experts from some of the region’s most dynamic food companies as they discuss how food transparency and consumer demand are changing the way they communicate, as well as the strategies and solutions that are resonating with consumers.

2/7/2017
When: Tuesday, February 7, 2017
7:30 AM
Where: Exponent PR
400 First Ave N, Suite 700
Minneapolis, Minnesota  55401
United States
Contact:


Online registration is closed.
« Go to Upcoming Event List  

Registration for this event is now closed.

If you would like to attend, registration WILL be available on site.


Now, more than ever, consumers are demanding to know what’s in their food, where it comes from and whether their beliefs align with the brands they’re buying. And while people have unmatched access to the latest information and data, there is still skepticism and anxiety over their food choices.
Product transparency is at the forefront of the food industry, and it’s significantly changing how marketers and communicators are connecting with consumers.

Join top communications experts from some of the region’s most dynamic food companies as they discuss how food transparency and consumer demand are changing the way they communicate, as well as the strategies and solutions that are resonating with consumers.

 

Moderated by: Tricia Cornell

As senior content developer and copywriter at Exponent PR, Tricia Cornell works with clients to plan, develop and execute effective branded content. Tricia is a Minneapolis writer who worked in the publishing industry for 15 years. She is also the author of a number of books on local travel and food, including Eat More Vegetables: Making the Most of Your Seasonal Produce (MNHS, 2012) and the Minnesota Farmers Market Cookbook.



Meet the Panelists:

 

Kieran Folliard, Founder 2 GINGERS Whiskey and Food Building

Kieran Folliard has four decades of experience developing and building brands and businesses in the food, beverage and hospitality sector. After establishing the successful restaurant portfolio, Cara Irish Pubs based in the Twin Cities area—including The Local, Kieran’s Irish pub, The Liffey and Cooper—and selling them in 2011, Kieran founded 2 GINGERS® Irish Whiskey. Within two years, 2 GINGERS® was acquired by Beam Suntory, a leading global liquor company. Kieran is now leveraging the experience gained from these businesses as well as his networks to create The Lone Grazer Creamery, Red Table Meat Co., and Baker's Field Flour & Bread at FOOD BUILDING. He is principally responsible for the vision and direction of all FOOD BUILDING brands.

 

Pete Stoddart, Media Director, Corporate Affairs, Cargill

Pete Stoddart is a 25-year PR veteran who has led public relations, cause marketing, employee communications, crisis management and community giving programs for marquee B2C and B2B companies such as Target, Best Buy, Wells Fargo and American Express Retirement Services.

Today, Pete is a director of media relations for Cargill, Inc., a company with 150,000 employees across 70 countries. Cargill provides food, agriculture, financial and industrial products and services to the world, with a corporate purpose to nourish the world in a safe, responsible and sustainable way. Pete earned his B.A. from St. John’s University. He also has served as an adjunct professor in the Masters of Business Communications program at the University of St. Thomas.

 

Lauren Pradhan, Director and General Manager of Grow North


Lauren Mehler Pradhan is the Director and General Manager of Grow North. Lauren is passionate about changing the way food is grown, made and the impact individuals and start-ups can have in transforming our food system.  Prior to Grow North, Lauren worked for 12 years at General Mills in marketing where she led established brands, business turnarounds, health strategy, and new product development. Lauren has a BA from Rutgers College and an MBA from Harvard. Lauren is on the board of Share our Strength Minneapolis, and an advisor to Midwest Pantry, the New Markets Program for the Dept of Ag, and Feast! Local Food Network.

Bertrand Weber, Director for Minneapolis Public School Culinary and Wellness Services


As Director for Minneapolis Public School Culinary and Wellness Services, Bertrand Weber, wasted no time rethinking MPS School Lunch.  Market Cart Salad Bars have been introduced in 58 schools, all 7 high schools, 5 Junior High Schools and 12 elementary schools have returned to scratch cooking with 10 more scheduled for the 2016-2017 school year.  MPS is on the leading edge of the Farm to School movement.


Bertrand is currently the Vice Chair of the National Farm to School Network Advisory Board, the Lead District of School Food Focus Midwest, Chair of SNA Major City Committee and Advisory Board Member of the Chef Ann Foundation Lunch Box.


When:

Tuesday, February 7, 2017

Registration/Breakfast: 7:30 AM - 8:00 AM
Panel Discussion: 8:00 AM - 9:00 AM

Where:
Exponent PR
400 First Ave N, Suite 700
Minneapolis, MN 55401

Registration:
Minnesota PRSA Member: $30
Student: $10
General Admission: $40
2017 Event Pass Eligible: Purchase Today!

Registration for this event is now closed.

If you would like to attend, registration WILL be available on site.





Minnesota PRSA 1660 Highway 100 South, Suite 500-309 Minneapolis MN 55416 Phone: 952-237-9258 Email: office@minnesotaprsa.org

Membership Management Software Powered by YourMembership  ::  Legal