Looking to launch a campaign with a social media influencer but not sure where to start? Curious about the best way to measure the success of an influencer marketing campaign? Interested in how to select the right influencer to serve as an ambassador for your business?
Join us for a moderated panel discussion featuring a social media influencer, agency strategist and in-house influencer engagement professionals. Listen as they discuss the process of selecting partners and activating and evaluating the success of an influencer campaign.
Whether you’re just getting started with influencer marketing or have run several campaigns, this discussion will go beyond the basics of influencer relations and provide attendees with actionable, real-world examples you can apply to your next plan.
Kady Lone, Pudge the Cat & Cats of Instagram
Kady Lone is co-owner of the Instagram account, Cats of Instagram (7.7 million followers), as well as owner of internet-celebrity cat, Pudge (665,000 followers). Kady has a degree in graphic design and manages all aspects of her accounts, from curating content for Cats of Instagram, to designing and selling merchandise for Pudge.
Anna Kruchowski, Weber Shandwick
Anna Kruchowski is an account director at Weber Shandwick, where she leads integrated program strategy on behalf of State Farm and other consumer and B2B brands. Throughout her 10+ year career in marketing, Anna has led influencer programs on behalf of teen driver safety, national grocery retailers, public health organizations and community engagement initiatives.
Colonel Kevin Olson, Minnesota Army and Air National Guard
Colonel Kevin Olson is the director of communications for the Minnesota Army and Air National Guard. Since 2003, Col. Olson has been the primary spokesman for the Minnesota National Guard, and is the strategic communication advisor to The Adjutant General, a state cabinet member. He is responsible for coordinating and executing all media, community relations, command information, social media and crisis communication for a 13,000-person organization operating in 61 communities throughout Minnesota.
Sarah Panus, Sleep Number
Sarah Panus is the senior manager of social & SEO for Sleep Number where she oversees social content strategy, in-house influencer management, paid social, and community engagement teams. Prior to joining Sleep Number in 2008, Sarah worked with Boston integrated marketing agency, Cone Inc., focusing on brand marketing, media relations and influencer engagement; helping grow client’s 3-year influencer program from 200 to 12,000 influencers resulting in FORD Supermodel of the World partnership for new product launch, earned media coverage, WOM, etc. She also helped lead communications for NYC-based high-end wedding gown designer Christos, as their Communications Manager.
Heather is a global marketing communications manager for 3M and current president for Minnesota PRSA. Heather spends her days educating nurses about how 3M solutions (medical tapes and wound care products) fit into their spectrum of care and uses communications strategies to fuel discussions about the intersection of skin integrity and medical adhesives. Who knew 3M made more than Post-Its and Scotch Tape?
Open Book Minneapolis
1011 S. Washington Ave
Minneapolis, MN 55415
Thursday, May 4, 2017
7:30 a.m. - 8:00 a.m. : Registration
8:00 a.m. - 9:00 a.m.: Panel Discussion
Minnesota PRSA Member: $30
General Admission: $40
2017 Event Pass Eligible