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Lessons from the Inside: How Today’s Communicators Can Elevate Their Role
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Even communicators can sometimes struggle to elevate the role -- and importance -- of our profession to stakeholders. This workshop will arm communicators, in both in-house and agency roles, with the tools needed to show the indispensability of strategic communications in supporting and leading internal and external initiatives.

 Export to Your Calendar 10/13/2017
When: Friday, October 13, 2017
7:30 AM
Where: Golden Valley Learning Center
1985 Douglas Drive
Golden Valley, Minnesota  55422
United States
Contact: 952-564-3046


Online registration is available until: 10/13/2017
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When:
Friday, October 13, 2017
7:30 - 8:00 a.m. - Registration
8:00 a.m. - 2:00 p.m. - Program

Where:
Golden Valley Learning Center (Honeywell)
1985 Douglas Drive
Golden Valley, MN 55422

Schedule:

8:00 a.m. - 9:00 a.m. :  Morning Keynote
Speaker: Cameron Potts, Deluxe


9:15-10:15 a.m First Breakout Sessions

  • Breakout #1: Reading and Speaking Finance, Tony Carideo, President of the Carideo Group


  • Breakout #2 Winning the Business: Inside the Agency Hiring Process. Gabby Nelson, Cargill

10:30-11:30 a.m. Second Breakout Sessions

  • Breakout #3 - How to Sell the Function of PR and Communications Internally, Speakers To Be Announced
  • Breakout #4 - Build a Long-term Agency/Client Partnership, Speakers To Be Announced


Noon-1:30 p.m. Luncheon Keynote Panel
Your Logo Here: Understanding the Reputational Value of Big Ticket Corporate Partnerships

Super Bowl LII, Final Four, X Games, Ryder Cup. These are only a handful of the event that have come or are coming to Minnesota. With big ticket events, comes the opportunity for brands to showcase support and drive visibility of their organizations. But what is the return on these massive investments? How do these partnerships benefit companies? And with so many notable events happening at once, how are organizers of the biggest events around making a repeat ask of organizations in Minnesota? Join Minnesota PRSA as we explore these questions and dig into the value of partnerships today.

Moderator:




Panelists:




*Additional Panelists To Be Announced



Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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