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Corporate Social Responsibility: Finding the human-interest story that inspires others.

Monday, March 5, 2018   (0 Comments)
Posted by: Mo Schriner
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By Hudson Smith

 

Minnesota PRSA will host a panel of experts on developing and leveraging corporate social responsibility in your organization at a breakfast event March 13 at Greater Twin Cities United Way.

 

To preview the advice on CRS the panel will provide, I spoke with one panelist, Kim Wildermuth of Haberman, a creative agency labeled as “modern storytellers.”

 

Q: Why is developing and sustaining Corporate Social Responsibility important today?
A:
 I would point back to Haberman’s mission statement, telling stories of pioneers who are making a difference in the world. It’s important to understand and own the cause. It is possible to make the world a better place and make money at the same time.

 

Q: What projects or campaigns has Haberman done to demonstrate an effective CRS program?  

A:  I was part of a campaign for Volvo, in which the main idea was to shine a light on authentic human-interest stories to help Volvo connect with consumers’ hearts and minds. The challenge was to tell the brand’s story in a way that reinforced core values and made an emotional connection with consumers. The result brought to the surface amazing stories of amazing people. It reflected Volvo’s values and increased Volvo’s revenues.

 

Q: What is the most surprising thing you have learned since you began focusing on Corporate Social Responsibility?

A: I'd say the power of a good human-interest story always gives me pause. Regardless of industry, if you emotionally connect with someone, you're inspired or encouraged on so many levels. As marketers and storytellers, it's our job to find the right stories that move people.

 




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