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The “Big 3” Things You Need to Get PR Recruiters’ Attention

Monday, April 15, 2019   (0 Comments)
Posted by: Christine Strak
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The “Big 3” Things You Need to Get PR Recruiters’ Attention  

 

What are the key ingredients you need to grow your PR career? Not just a new title or a new job. Think strategically and plan for the “Big 3” things that lead to PR success and get the attention of PR recruiters. That’s the advice of Kathleen DesRosiers, who has over 30 years of experiencing working in PR agencies and PR recruitment firms. she is currently a recruiter at PR Talent as managing director for Asia Pacific and Minneapolis-St. Paul.

 

On April 18, the Minnesota PRSA Career Coffee will offer breakfast and conversation with Kathleen, along with PR pro Brant Skogrand, APR, on the topic “Positioning For Success.”  The event is being hosted by Bellmont Partners at its Edina office and sponsored by PR Talent. Career Coffee events are offered exclusively for Minnesota PRSA members. Free admission, but please register to attend.

 

REGISTER HERE for April 18 Career Coffee.

 

The “Big 3” things you need to get the attention of PR recruiters? Be visible. Have a diverse portfolio. Market your profile. Let’s dive in with more details and advice from Kathleen DesRosiers (KDR).

 

BE VISIBLE

“The heyday of networking by just showing up for receptions or events is kind of over,” KDR explains. “You’ve got to roll up your sleeves and go to work. Do something to get noticed.”

 

What are the “do something” activities? Join an organization and get active. Serve on a board or committee. Sit on a panel. Work on a project.  Professional development organizations like PRSA are a great option as they offer education as well as opportunities to get involved.

 

“Stay close to your university,” KDR advises. Join the alumni association and find a way to connect. Mentor students. Sponsor a scholarship drive. Visit the PRSSA chapter or visit a class.

 

Expand beyond PR by joining business, civic and community organizations, KDR says. Local chambers of commerce are an easily accessible option.

 

EXAMPLE - One of the PR recruits that KDR recalls as a standout leader had multiple community roles, serving on his alma mater university’s board of trustees, on the board of a foundation, and in leadership for a public relations organization.

 

DIVERSIFY YOUR PORTFOLIO

 

“Our industry is in danger of siloing people as traditional or digital in their PR work,” KDR says. Rather than becoming a specialist in one area of PR, you are better off finding opportunities to develop as a generalist with skills in many areas of media. 

 

If your job places you into a silo, where you’re assigned exclusively to media relations or social media, find ways to gain skills and experience that crosses traditional and digital lines. KDR points to opportunities in PR professional associations as one option.

 

PR practitioners can also get siloed when they move into management. “I see so many companies that have managers who just manage,” says KDR. “But even when you’re in management, you still need to be hands-on and you still need to show a portfolio of work.”

 

Diversify your perspective as well, says KDR, by getting to learn about businesses. “Take a look at industries you’re passionate about and join an association that serves that industry.” Or she references back to joining your local chamber of commerce.

 

EXAMPLE - KDR points out the diverse portfolio of Greg Zimprich, APR and Fellow PRSA, who is current president of Minnesota PRSA. Greg has had a career encompassing work in a PR agency, in multiple PR corporate positions, and in multiple industries. He has also been teaching a PR course at Metro State University in St. Paul.

 

“Teaching at a university adds gravitas,” says KDR. Think of teach as the university’s third-party endorsement of your PR skills. KDR notes teaching is also a good way to give back to the PR community.

 

MARKET YOUR PROFILE

 

Want to get noticed by a PR recruiter? Contact them. Introduce yourself. But then don’t be a pest.

 

KDR recalls in the 1990s when she first moved into PR recruitment, “it used to be an unspoken rule that you should not contact a recruiter directly. You needed to get referred and wait until the recruiter contacted you. That was until LinkedIn came along and blew that idea to smithereens.”

 

Now, she invites PR practitioners, “Contact me, connect on LinkedIn, call me up. I do want to chat with you, and get to know you. I’ll put notes about you in my database.”

 

But on the other hand, don’t call back the next week asking for a job placement. “I need candidates to hire, but I work for my clients,” says KDR.

 

Market yourself by getting published, KDR advises. You can submit articles and blog posts to PRSA. Getting published in a range of media outlets helps build your portfolio and market yourself, says KDR.

 

You can also publish on your own LinkedIn. “Make your LinkedIn profile more than your resume,” says KDR. Instead of just posting about your company’s new products and services, or when you get a promotion or new job, publish on a topic people can learn from you.

 

EXAMPLES - In her experience looking through thousands of LinkedIn profiles, KDR says the most refreshing profiles have been produced by young people. 

 

Focus on who you are and what you can do (my experience includes consumer tech, food and beverage, and consumer lifestyles. I’ve had the opportunity to manage campaigns and create content on social media.)

 

What not to do? Have a LinkedIn profile that uses cliche phrases focused on what you like (I’m passionate about xx, I love to socialize and meet people. I love to travel.)

 

For posting on LinkedIn, KDR offers the series of videos posted by Jeremy Woolf as examples.

 

For more discussion and advice from KDR and Brant Skogrand, plan to attend Career Coffee April 18.

 

Some additional insights about Kathleen DesRosiers:

      Grew up on Lake Wobegon or so it seemed.

      Went to China for a three-month assignment; stayed for nine years.

      Chinese name: Dai Ruo Shi, which means “like a poet.”

      Chinese nickname: Da Jie Tou, which means “female mob boss.”

 

Maureen ‘Mo’ Schriner is a communications consultant and co-chair of the Minnesota PRSA Communications Committee.




Minnesota PRSA 1660 Highway 100 South, Suite 500-309 Minneapolis MN 55416 Phone: 952-237-9258 Email: office@minnesotaprsa.org

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